Logistics network Berlin-Brandenburg (LNBB) has successfully completed the lead project “Berlin-Brandenburg as a hub in seaport hinterland transport — marketing” after a duration of 28 months. W&H has assumed the function of overall project manager for and on behalf of Logistics Network Berlin-Brandenburg and has coordinated 10 consulting companies / service providers and a dozen supporting project partners.
In addition, tasks in the work packages of the project were carried out, which included the analysis of the requirements for seaport hinterland transport, development of market-specific market analyses, development of advertising material, target-specific information events (roadshows), organisation of business meetings in Berlin-Brandenburg and evaluation and dissemination of the project results.
W&H organised roadshows to the North Sea ports of Antwerp, Rotterdam, Amsterdam, Bremerhaven and Hamburg as well as the Baltic ports of Szczecin and Gdansk. Dr. Norbert Wagener and Wulfram Overmann promoted in presentations before representatives of the respective seaports community for the purpose of transporting containers more strongly in the hinterland and thus to realize services and value added around the commodity in the German capital region more cost-effectively than in the seaports.
In addition to LNBB’s trade fairs in Amsterdam and Munich, the contacts were also deepened as part of counter-visits and workshops in Berlin-Brandenburg.
Further projects are in the pipeline, as efficient, sustainable and cost-effective connections to the seaports will also be a prerequisite for the competitiveness of seaports and industrial and distribution centers in the hinterland.